Opinion

A Lamborghini Surgical Mask? This is no April Fools’ Day. It is Italy fighting back against Coronavirus!

I remember the smiles I got on every 1st of April. And especially from the automotive industry where creative agencies…

01 April 2020

28 MONTHS TO PERFECTION

I started my watch adventure at Vectorwatch – the Romanian smartwatch – before it was sold to Fitbit. There, I…

31 March 2020

Constantin Baches: Dream for your mind! Love for your heart!

There is an uncomfortable dose of futility when trying to sell luxury in times of Coronavirus. Except services for which…

26 March 2020

Ion Schiau: As long as there will be People…

The horological industry has been living for almost 10 years a historical readjustment. The relatively continuous increase in sales is…

29 January 2020

Diana Cosmin: Becoming Clock-wiser

We interpret the rhythm of the world via the timepiece residing on our wrist. Some watchmakers, such as Hermès, occasionally…

12 December 2019

Emanuel Iuhas: Watches will remain Watches

Often when we think about watches, we see them for what they were invented for, which is measuring the time….

19 November 2019

Rovena Andrei: About Time, Here and Now

Time is always in our attention. Either we don’t have enough time, either we wait for it to run faster,…

19 November 2019

Mihai Daniel Badea: Time Up in the Air: Feels like it’s Flying…

Time is a fundamental concept in physics and philosophy and has different meanings, depending on the context. For me time…

19 November 2019

Tudor Mihaita: Why I am still wearing a Watch

“Why are you still wearing a watch?” people are asking me all the time. “Watch” is in this context that…

19 November 2019

Iulia Cojocaru: About Hospitality and Luxury Hotels…

What do Geneva, Phuket, Vienna or Venice have in common? They are all destinations people are dreaming to see at…

02 October 2019