There is an uncomfortable dose of futility when trying to sell luxury in times of Coronavirus. Except services for which…
The horological industry has been living for almost 10 years a historical readjustment. The relatively continuous increase in sales is…
We interpret the rhythm of the world via the timepiece residing on our wrist. Some watchmakers, such as Hermès, occasionally…
Often when we think about watches, we see them for what they were invented for, which is measuring the time….
Time is always in our attention. Either we don’t have enough time, either we wait for it to run faster,…
Time is a fundamental concept in physics and philosophy and has different meanings, depending on the context. For me time…
“Why are you still wearing a watch?” people are asking me all the time. “Watch” is in this context that…
What do Geneva, Phuket, Vienna or Venice have in common? They are all destinations people are dreaming to see at…
We hear or use these words daily. Amazingly enough, they are both true in our mind, only the context makes…
Apparently an easy topic to discuss in 1000 characters, but when you start doing it (without being your job) you…
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