31 March 2020 |
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28 MONTHS TO PERFECTION

I started my watch adventure at Vectorwatch – the Romanian smartwatch – before it was sold to Fitbit. There, I had the chance to see the world and meet people from all continents. But one day, I decided to change the industry and here I am travelling from the world of technology and intelligent watches into the world of wine. What do these two have in common? They both require passion, precision and time to craft.

So where do technology and wine come together? We are talking about two industries that deal with time. It’s just that they perceive it differently. So at Vectorwatch we were running to compress time, when here, in the world of wines, I understood that time needs to be left to work in its mysterious ways. So how do you prepare the perfect wine? You take the best red wine – Feteasca Neagră variety – harvested from Domeniile Averești vineyards – and you leave it age in brand new Romanian Oak barrels for 28 months, more than anyone else in the industry. The result? You have the best Feteasca Neagră in România. And when you bring it for blind tasting, the tasters take it for a top wine brand from Nappa Valley – California.

Rares Florea, Country Manager Domeniile Averesti