When you are in charge with the design of a brand like IWC Schaffhausen you have to understand very well…
Honey has a long tradition in Austria that goes back to the reign of Empress Maria Theresia. In 1769, the…
Baselworld has been the heart of the Swiss watches industry since 1919. A fair for all the brands to launch…
Watches are passion and passion is something we all need these days. Despite the challenging times we are facing, the…
The times to take it slow are here. Whether we were ready or not, it is happening. And now we…
I grew up in the 1980s, the years of “panninari” (an Italian trend among young people trying to step away…
I personally didn’t like it. But who cares? While we are forced to live our lives indoors, we learn to…
It is no coincidence BMW chose Lisbon as the destination for launching its new 2 Series Gran Coupe. The atmosphere…
The first Breitling Top Time was presented in the 1960s and it was an instant success. Willy Breitling, the creative…
I remember the smiles I got on every 1st of April. And especially from the automotive industry where creative agencies…
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