WATCHES AND WONDERS The Watchmaking Capital of The World

Internet and social media have changed the way people interact but the world of watches is still fueled by human emotion that is best transmitted by touching and feeling the time measuring art creations. This may be considered “the secret” behind the success that characterizes horological moments when watchmakers and collectors come together to exchange impressions and to be able to admire live the painstaking results of sometimes years of research and manufacturing.
Watches and Wonders has grown to become the reference of the industry with all the important brands coming together for a complete show. The 2025 edition goes down in history as the biggest watch Salon ever held in Geneva. With the presentation and launch of new products, major announcements and the presence of numerous ambassadors, it is the highlight of the watchmaking year. Especially with the arrival of Bvlgari and six new independent brands, Watches and Wonders counts for 60 brands and more than ever fulfils the mission of Watches and Wonders Geneva Foundation: to promote watchmaking throughout the world.
Moreover, for this year, the attention is focused on the younger generation who are showing a strong interest in the watchmaking industry. As an important argument, for 2024 25% of tickets sold were to people under 35. Therefore, for the 2025 edition, there are experiential and immersive spaces devoted to the future of watchmaking professions and training.

The public program continues also to expand after two editions, in the salon as well as in the city with the same focus on creating a memorable experience at the heart of watchmaking.
The general public can now prepare for their visit by registering in advance for a whole program of product presentation and guided tours led by experts. The ticketing offer has been enhanced with Premium and VIP packages offering a full range of services from arrival to departure. As in every year, all the city is transforming into the Watchmaking Capital of the world with live concerts and various events while all the boutiques of the exhibiting brands host all kind of interactive activities.

‘‘We are seeing growing interest in what has become the largest watchmaking event of the year. Having all these key players reunited once a year is a strong and positive message for the whole industry. We are increasingly approached by brands, local players and other
key partners to offer their clients and visitors a unique and immersive Watches and Wonders’ experience. We are aiming to offer a high level of service that made the success of the event. We expect to welcome more brands for 2026.”
Matthieu Humair
CEO, Watches & Wonders

“The major evolution has been the arrival of new brands as well as, for the past 2 years, the opening to the general public with its extension In The City. Watches and Wonders Geneva is a long-term project, a commitment to the future for the industry. We are working to make Watches and Wonders, and Geneva, THE leading international watchmaking destination.”
Matthieu Humair
CEO, Watches & Wonders