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Baselworld is back! The next edition will be held in 2022.
After a last edition organised in 2019, the world’s historical watch fair is set to resume its existence in 2022 evolving mainly into a B2B platform for the mid-range luxury segment.
“After the Corona Pandemic had stalled BASELWORLD over the last two years, we took a lot of time to talk to our partners and exhibitors,” says BASELWORLD Managing Director Michel Loris-Melikoff. “One thing became very clear: the BASELWORLD brand must remain, but it must fundamentally change.”
The new Baselworld will be a platform on which smaller watches and jewellery manufacturers and gemstone traders can present their products and retailers will have efficient and easy access to the diversity of manufacturers. BASELWORLD will become a digital platform, supplemented by live events, which will be available to the jewellery, watch and gems industry around the clock, 365 days a year, worldwide.
The first edition of Baselworld has been held in 1917, being focused on watches, jewellery and gemstones industries.
For more info visit www.baselworld.com
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