Emanuel Iuhas: Watches will remain Watches

Often when we think about watches, we see them for what they were invented for, which is measuring the time. Or at least this is how it is supposed to be. Fashion, social status and recently even technology transformed this measurement instrument into a must have accessory for everyone’s wardrobe, leaving its original purpose a little bit aside.
My oldest memory related to a watch dates back to sometime around the beginning of the 90s. My grandfather was a Chief carpenter at a big state factory. He had received a Casio Data Bank wrist watch as part of his equipment, to help him calculate various dimensions, making him faster and more productive. I was absolutely fascinated by the watch my grandfather was wearing on his wrist. I somehow associated it with a future weapon of a superhero and I strongly believed this fact made him the most special grandpa that was there.
This particular memory and link got stuck in my mind and made me be open to all things new, to the technology that helps progress, makes life simpler and in the same time makes an outfit feel special. In spite of all these thoughts, I am a true fan of classical watches, of old-school brands. And as time goes by, I appreciate the way the greatest watchmaking houses succeed to stay attractive on the market, to be the first option among clients, and to develop new business.