Today

Slow Fashion is the New Fashion

The times to take it slow are here. Whether we were ready or not, it is happening. And now we…

08 April 2020

Digital Shopping for Luxury, the New Reality after Coronavirus

I personally didn’t like it. But who cares? While we are forced to live our lives indoors, we learn to…

03 April 2020

New Breitling Top Time: Retro Style Statement

The first Breitling Top Time was presented in the 1960s and it was an instant success. Willy Breitling, the creative…

02 April 2020

A Lamborghini Surgical Mask? This is no April Fools’ Day. It is Italy fighting back against Coronavirus!

I remember the smiles I got on every 1st of April. And especially from the automotive industry where creative agencies…

01 April 2020

Constantin Baches: Dream for your mind! Love for your heart!

There is an uncomfortable dose of futility when trying to sell luxury in times of Coronavirus. Except services for which…

26 March 2020

Dubai Watch Week 2019 – The Oasis of Passion

There is no official commercial interest at Dubai Watch Week. Being already at its 4th edition, the biannual watch fair…

02 December 2019

Welcome to the new Baselworld!

by Constantin Bacheș, Basel, Switzerland 2019 was the first year of the new era of the largest and longevously salon…

05 June 2019

SIHH 2019: Watchmaking is back!

by Constantin Bacheș, Geneva, Switzerland After a time when almost all brands felt the need to play colors and design,…

05 June 2019

Baselworld to another World for 2019

The world of watches shook and stirred last year while the announcements of brands leaving Baselworld kept pouring in. It…

03 March 2019