Rovena Andrei: About Time, Here and Now

Time is always in our attention. Either we don’t have enough time, either we wait for it to run faster, or we are always one step behind.
Time is, without discussion, a non-renewable resource and we must not forget this. Let’s be present! Every second, minute, hour must be lived with ease, with intensity, with no trace of regret, elegance and fullness.
We are constantly forced to make choices under the pressure of time, we challenge our choices most of the time, but we forget the mechanism behind it.
Style and time have always had a special relationship. A piece of clothing signed by a designer, an accessory, a watch have become a glimpse of history, priceless, timeless.
As the wine gets better with time, the style evolves, we know what we like, we discover more about ourselves. Our clothing searches are more refined and we learn to appreciate the quality of materials, design, time spent in shopping. We look in offline and online for unique and memorable experiences, and make conscious choices.
Now it’s about sustainability, ethics, support offered to local communities, supporting local producers, designers and craftsmen. We know how to value the time and work of those who work manually, completing true works of art. We are learning again what is the simplicity and the attention to details. We learn to Love the time and its passing.

Rovena Andrei, Fashion Stylist